If you’ve finally reached the point of having a grand opening set for your dental clinic, you’re surely excited to make a mark in your local community and leave a good impression. Grand openings signify fresh starts, and it’s when we aim to make a solid impact that will hopefully last. So, even if it can be a daunting affair, there are methods you could promote your clinic in simple ways like creating a custom slideshow maker or reaching out to local communities to assist with your marketing strategy. Regardless of the methods you choose, these are definitely effective:
Take Advantage of Your City’s Forums and Bulletins
Visit your city’s community offices and buildings and ask if you can possibly advertise your upcoming grand opening. Most cities have these avenues where community events are shared to the public. You can inquire with city officials who offer services where they announce local events and agendas to the community, and since you’re opening a dental clinic, it would be a great idea to partner with your city’s health programs too. You’re not only properly advertising your clinic, but you’re also building new alliances for when you may need them in your future ventures.
Incorporate Traditional Advertising
Traditional advertising is still as effective as ever and is vital for your marketing campaign. Traditional flyers that you casually hang in public go a long way. Just make sure you’re asking permission. You can also go for radio or billboard ads if you have an extra budget for this. It’s an excellent way to let your local community know of your grand opening. Put your brand out there and even go as far as rewarding the first few locals who avail of your services.
Include Your Local Press
Inviting your local press is also one of the fastest ways you could leave a mark and attract people to come by. Some of the best options you could choose from are radio DJs or news anchors. The goal is to have wider coverage, so do multiple inquiries so that you can make the most out of this method. You can also arrange for them to come by during the grand opening. It’s an even greater press when they have a huge follower because they can promote you on their socials, thus reaching out to more people.
Take into Account Your Network
Apart from reaching out to your local community and advertising outlets, you can also take into account your network. This includes your family members, friends, acquaintances, and your work colleagues. Word of mouth can be a powerful tool when you include your existing network. You can encourage them to share the details about your grand opening and also offer discounts and incentives to your inner circle. The ultimate goal is to get your message to as many people as you know.
Partner with Other Local Brands and Companies
Apart from your friends and family, you can also create partnerships. Find local businesses with the same agenda as you, and form an alliance where everyone can benefit. This could be forming groups to host an event where you all could promote your grand opening details. You can also tap into a much more casual way by reaching out to local shops, and just simply ask if they’re okay with you promoting your clinic on their bulletin boards and such. Most of the time, coffee shops, hotels, and even schools don’t mind you putting up your advertisement on their brochures or public boards.
Harness the Power of Social Media
This is one of the most powerful tools when you know how to use them. You can opt to use one platform or have multiple ones at the same time. The key is to find a consistent way where you can market your business to a target audience. You can create posts, videos, shorts, and the like. Just make sure you’re producing engaging and quality content that also helps with your SEO. Try platforms like Facebook, Instagram, or Tiktok for a start.
Use Software Tools for Promotions
The last on our list is using software tools that can aid in your marketing campaign. There are several ones to choose from, and all of them are great when you know how to make the most out of the tools. One example is using a custom slideshow maker for your social media accounts. A great software you can use is PosterMyWall. Here, you can make a customizable slideshow that outlines your services and even help you create digital signage content that you can tweak according to your promotions. It’s easy to use and helpful in keeping up with your online marketing campaign.
Whether you focus on creating digital signage content or focus on expanding your network to help get your dental clinic out there, they’ll never work out without consistency and effort. So, make sure to keep the momentum and eventually, you’ll see progress.
