Effective communication is key in all businesses, regardless of their size. Effective communication can facilitate the growth of many businesses. Calls can be quite frustrating, and recording them is time-consuming. On the other hand, people take a bit longer to reply to emails.
This is where business texting comes in. It is the most viable communication option for business owners. Compared to other options, text messaging is easy to access from any device, has no data requirements, is not app dependent, and doesn’t require logins. What’s more, it is fast, convenient, and reliable.
With that said, let’s explore the top benefits of text messaging for businesses.
- Text messaging is convenient.
Text messaging allows you to eliminate the inconveniences that come between you and your customers. There is no denying that phone calls can sometimes become annoying and overwhelming. They have a habit of coming during the most inconvenient times, regardless of whether they are coming from your customer’s end or yours.
Thankfully, you can incorporate a text messaging strategy into your communication efforts. An SMS-enabled landline phone can enable your customers to get to you anytime and anywhere. In addition, you can reach them with crucial messages in a convenient and non-intrusive way.
2. There is a more success rate of getting the message read
Research shows that 22% of marketing emails get opened, while there is a 98% open rate with text messages. The slow open rate of emails is associated with high chances that emails may be mistakenly detected to be spam and may sometimes end up not reaching the target audience’s inboxes.
On the other hand, the high open rate of text messages is attributed to the fact that most people spend a significant amount of time on their smartphones these days. So when they feel a buzz on their phone, that’s a signal of a text, notification, or a call, and they are more likely to check it out. Since text messaging has a higher open rate than emails, it makes sense for business owners to integrate business texting into their communication endeavors.
3. It helps build customer relationships.
Since text messaging is non-intrusive and convenient, it brings an impression on businesses that use it. It makes customers believe you care about them, thus helping you build a solid relationship with them. Product updates, promotions, and limited offers sent via text messages have a personal touch. Customers find a genuine, personalized communication method more engaging. When your customers trust you and feel you care about them, they are more likely to come back, which will boost your sales and revenue.
4. Helps in streamlining communication
As a business owner, you must utilize as many communication lines as possible to pass your message and receive customer feedback. To achieve this, you will need more than one phone number. Thankfully, you can merge your landline with a text messaging service to reduce any pressure. This way, you can guarantee that communication between you and your customer is smooth and easy to manage.
This will help ensure that your business voice is stronger in the marketplace and that essential information isn’t lost during the exchange between your business and your customers.
