El nuevo estudio de Informes de Expertos titulado ‘Mercado de Juguetes en America Latina, Informe y Pronóstico 2022-2027′, examina su impacto en el mercado en general. Este informe brinda un análisis profundo del mercado, evaluándolo por tipo de producto, grupo de edad, canal de ventas y las regiones clave. El informe analiza los factores clave de éxito y las limitaciones, también rastrea las últimas tendencias en la industria. Además, evalúa la dinámica del mercado, cubriendo los indicadores clave de demanda y precio, junto con el análisis del mercado basado en los modelos FODA y las Cinco Fuerzas de Porter.
The new Expert Reports study entitled ‘Latin American Market of Toys, Report and Forecast 2022-2027’, examines its impact on the market in general. This report provides an in-depth analysis of the market, evaluating the market product type, age group, sales channel, and key regions. The report discusses the key success factors and constraints, also tracks the latest trends in the industry. In addition, it assesses market dynamics, covering key demand and price indicators, along with market analysis based on SWOT and Porter’s Five Forces models.
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Los aspectos más destacados del informe incluyen:
Descripción general del mercado (2017-2027)
• CAGR del periodo de pronóstico (2022-2027): X%
La creciente conciencia de los beneficios cognitivos e intelectuales de los juguetes deportivos y al aire libre ha impulsado el sector del juguete en América Latina. En el futuro, se anticipa que el crecimiento del mercado se verá favorecido por desarrollos tecnológicos que promuevan significativamente los videojuegos. Además, la creciente demanda de juguetes educativos y científicos por parte de los consumidores y el constante aumento de los niveles de ingresos personales disponibles están impulsando el mercado en la dirección positiva.
Se están desarrollando nuevas formas de consumo debido al crecimiento de la fabricación de juguetes en México y al aparente cambio en las preferencias de los consumidores por juegos y rompecabezas. Este cambio se nota especialmente en Brasil ya que su población está en aumento. Los fabricantes han creado con éxito nuevas perspectivas de crecimiento que han invertido en juguetes que enuncian el desarrollo cognitivo, ampliando así el rango de edad de su mercado objetivo.
Además, los líderes del mercado están experimentando recientemente una mayor competencia debido a la fuerte rivalidad de los jugadores locales, que invirtieron en licencias para atraer el interés de los clientes. Las ventas de juguetes y juegos tradicionales en Latinoamérica han experimentado un tremendo crecimiento en valor debido al aumento de licencias, mejores condiciones económicas y costos unitarios en aumento.
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Industry Definition and Major Segments
Toys are objects designed for a purpose of playing and they come in various shapes and sized. Traditionally, they were made of wood, plastic, clay, or paper but, nowadays, they also come with electronic components, metal, steel, etc.
The market can be broadly categorised on the basis of product types, such as:
• Action Figures
• Building Sets
• Dolls
• Games and Puzzles
• Sports and Outdoor Toys
• Plush
• Others
The age groups can be segmented into:
• Up to 5 years
• Between 5-10 Years
• Above 10 Years
Based on sales channel, the market is divided into:
• Hypermarkets/Supermarkets
• Speciality Stores
• Departmental Stores
• Online
• Others
Key regions covered include:
• Brazil
• Argentina
• Mexico
• Chile
• Others
Market Trends
The toys market is witnessing shifts in the consumer’s stance on the market, such as penetration of sustainable toys amidst the rising awareness regarding environmental protection. These toys are primarily made from biodegradable natural materials like linen, regenerative wood, cotton, bamboo, and water-based inks. It was produced non-polluting, with a minimum release of carbon, greenhouse gases, and other toxic chemicals. Nowadays, parents are shifting towards eco-friendly toys, which are anticipated to continue growing during the forecast period.
As streaming new movies on OTT platforms has become so popular over the past several months, toy industry experts do not expect licencing to slow down, even if many theatres remain closed. Furthermore, resulting in massive sales of toys based on the movie and series. For instance, people of all ages are very fond of Marvel toys and miniatures, and they have begun to collect and customise them to fit their tastes.
Key Market Players
The major players in the market are:
• Mattel, Inc, Hasbro Inc
• Atlas Games
• Clementoni S.p.A.
• Lego System A/S
• Tomy Company, Ltd.
• Thames & Kosmos, LLC
• Others
This report encompasses their profiles and provides information on expansions, investments and mergers and acquisitions, among other latest industry developments.
About Us:
Informes de Expertos, the Spanish variant of Expert Market Research, is a platform that offers market research and consultancy services to a broad clientele base across Spanish speaking countries. With our primary focus on the Latin America and Spain markets, our research experts provide relevant and actionable insights into the markets and track major trends, economic developments, and global trade data.
Determined to bring client satisfaction, we make sure that our tailored approach meets the client’s unique market intelligence requirements. Our syndicated and customized research reports cover a wide spectrum of industries ranging from pharmaceuticals and food and beverage to packaging, logistics, and transportation.
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