Twitter Hashtag Tracking is the cherry on top of your Twitter Hashtag Marketing cake. Thanks to powerful analytics, you can now get the best analysis of the tweet performance, and changes you need to improve reach and user engagement.
To get the best out of Twitter hashtags Tracking tool, analyzing and tracking them is essential. You will need the right tool and understanding of which hashtag metric to focus on. Newcomers, we’ve got you covered as well.
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How to start hashtag analytics?
So we wanted to check for ourselves how robust Twitter analytics is. And guess what, we were disappointed. Twitter analytics does not offer extended data, we can check the 28-day summary, but there is no time filter, so there is no way to check period-wise data.
We can check the no. of tweets, impressions, profile visits, no. of mentions, no. of followers, and top tweets, mentions, followers, media mentions, etc. To overcome this analytics barrier, you need a social listening tool that tracks and analyses mentions containing hashtags. Such tools give you valuable insights like:
- The volume of mentions.
- Date filters.
- Social media reach
- Sentiment analysis
- Shore of voice
- Presence score
- Reputation score
- Discussion context
- Engagement
Hashtag Tracking tools
Let’s now explore how brands can track hashtags on Twitter
- Use the Twitter app
We know about Instagram hashtag tracking however, we cannot track hashtags on Twitter. We can only do a manual search by going to the search bar and discovering the top and latest tweets that contain hashtags.
- Taggbox
Taggbox is a Twitter feed aggregator tool that can help you embed hashtag feeds on the website and allows hashtag tracking as well. You can generate enormous participation in your hashtag campaign by displaying your Twitter feed on the website.
With this tool, you can track the total impressions, total posts, post type, post network, and most active users, get sentiment analysis, and much more. You can also track locations and the most influential contributors to the posts.
- Tweetdeck
This is a free hashtag tracking tool. You can see all the tweets that contain the required hashtag in chronological order.
Other than this you can also use the social listening tool you can track many hashtags from multiple social media platforms. You can discover the volume of mentions, and type of mentions like positive, negative, or neutral, etc.
Before you decide which tool to use you need to understand which tool suits you best. You can consider features like monitoring sources, notifications, reporting, and analytics before deciding on the tool.
How to analyze Hashtags on Twitter?
To develop and implement a successful social media marketing strategy, hashtag tracking is essential part. It helps you pinpoint your strengths and weaknesses and boost your brand reach, tweet impressions, and social media sentiments.
Here’s how to effectively analyze and track tweets.
- Choose the perfect hashtag for your requirements. The software will then serve as an analytics tool. So you need to get all the data you need.
- Add the keywords and hashtags before you connect your Twitter account to the tool of your choice.
- Track and analyze the results. Here, hashtag tracking analysis is required.
- Finally, prepare the hashtag tracking report. This report includes all the insights that are important for your Twitter marketing campaign.
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Twitter Hashtag Metrics
If you don’t measure and analyze something, how will you improve it? Hashtag tracking is a great way to get the results of your Twitter campaigns, determine the effectiveness of your strategy on the business bottom line, and present the results to your managers. Below are the hashtag trackers you should focus on.
- Mentions volume
Mention volume is the number of times your hashtag was during within a specific period. The volume of mentions will display all the spikes in the no. of hashtags to identify which product is most wanted.
- Hashtag sentiment analysis
The volume of your mention is just the start. To finally understand what people say about your business, you will need a sentiment analysis. It will allow you to determine the success of your campaign.
- Social media reach
It is the estimated number of online users who have seen or interacted with your tweet. This metric shows how well your hashtag is performing. With better reach, you can boost your customer acquisition and conversions.
- Engagement
It tells you how many users interact with your content, whether your content is interesting, attractive, relevant, or not, and whether your audience interacts with it or not.
- Influence
Customers trust influencers. Collaborate with the right influencers to boost brand awareness, build a community, and get leads.
Over to you!
Twitter hashtags have the potential to maximize your marketing efforts. They can help you reach the right audience that actively speaks about topics relating to your business and niche. Participating, sharing your experiences, and voicing your opinions in relevant conversations can establish your brand as an industry leader.
