On December. 1. Leigh Gower became Dutch Bros Coffee’s first chief of tech. The announcement came less than three months after the date the company announced its IPO on the New York Stock Exchange.
In the event that Dutch Bros expands to new markets, Gower says her role within the company is to use technology in a way that enhances employee and customer experience and maintain the same culture within the business regardless of where the Dutch Bros expands.
Before taking on her new role at Dutch Bros, Gower did 13 months as vice president of technology for the jeweler online, the Blue Nile. Before this, Gower served as senior director of product and technology at T-Mobile and as a management consultant at Slalom Consulting.
Gower spoke with Oregon Business about her new post, the way that technology fits into the company’s plans for expansion, as well as the ways Dutch Bros can protect its customers’ and employees’ data in the face of cybercrime.
Is There a Dutch Bros Straw Code?
There are rumors of a Dutch Bros Straw Code. The company isn’t able to pinpoint it, however, there are reports that it is in existence. You may have noticed colored straws while enjoying coffee at a café and wondered what they do. Below are some tips and additional information about the code used for straws. There are many sought-after motives to purchase straws, colored or white. Learn more about these straws here!
You might be wondering what you can get more information about the Dutch Bros Straw Code. It’s a method for secret employing employees to reveal to customers the secrets behind their straws. Straws come in a variety of colors, and each has a specific significance. Most of the time, they provide straws in pink and yellow, but you may also see them in various shades. However, even though they’re not a secret fact, they are believed by some to be an uncompromising way to interact with customers.
Your appointment was announced just as Dutch Bros launched its IPO. In your position as CTO, you are Dutch Bros’ first CTO. What will you do as the company expands?
It’s not feasible to trade publicly as a business unless technology is the basis of the work you’re doing.
As we continue to expand in the near future, the technology must be more involved to ensure that our interactions are seamless and communication smooth. The mission I am assigned is to safeguard and preserve our Culture as we grow and expand the technological environment we have built around all of our staff.
The major fundamentals of our culture is the desire to have fun. When you go to the shop you will hear music, and the broistas come up to the customer, talk to them and ask you questions regarding the day. We’ve discovered that the primary reason so many customers return to visit Dutch Bros is because of being able to speak with one of our staff members.
Do you believe technology could help?
It’s my duty to allow the team to be able to perform what they excel in. There’s technology in the shop that could be improved and automated in the tiny area so that that team members can focus more on their clients.
Furthermore, HR has technology which employees can use to manage their health insurance as well as personal data about the business. These things can be designed to bring about less friction for the final user.
If you’ve ever been an Apple user, you’re aware that they’re adept at navigating the interface and the most efficient method to use apps so you can complete what you want to achieve. They have developed a simple user experience. You switch to Android and Windows and then you must battle.
We’d like using technology as frequently as we can, yet in a way that’s not an issue for our customers.
What has Dutch Bros grown technologically during the epidemic? And in which areas do you see the company making its next moves?
The HTML0 Dutch Bros app is a fantastic illustration of how we’ve changed as a business during the time of the crisis. We moved from using a punch card to the option of an online solution.
There’s an endless list of features we’re planning to do with the app to enhance the quality of the user satisfaction. There’s a lots to do and plenty of ideas. Once we’ve tested it to determine what is working and what’s not, we’ll launch it.
HTML0The last two years have proven that companies must cope with ever-increasing risks as well as the frequency and sophisticated nature of cyberattacks and cybercrimes. What can Dutch Bros defend its customer and employee data against cybercriminals?